Pasta Garofalo Christmas campaign
How different are Christmas celebrations around Italy and how is it special in Naples?
Loacker. Goodness is a Choice, at any time
xister produces hero content for Loacker for the first time shot directly in vertical mobile video format. A perfect mechanism to spread goodness over social media
Men in Black: International
Xister Reply and the alien invasion at the Giffoni Film Festival for Men in Black: International.
xister launches the 2019 social content strategy to amplify Acqua Uliveto’s latest sport sponsorship project.
Amplify Uliveto’s sponsorships and positioning through a social content strategy focused on the passion of non-professional athletes.
xister for the 2019 CPW Nestlé & General Mills UNO® card game Promotion Campaign
The UNO® card game Promotion Campaign project involved working on multiple marketing touch points: from the strategic objectives, to the creative concept, the promotion mechanics and the design of all the retail and digital assets.
WMF presents UN GEEK AI FORNELLI
For the Italian launch, xister Reply created ''A Geek in the kitchen'' a series of videos designed for the campaign landing page and the brand's digital channels.
Tieni Sveglio il tuo MakeUp
xister has created for MAC brand the campaign for the FIX + product considering 3 main objectives: awareness & education, engagement & interactions, in-store traffic and sales support.
NASTRO AZZURRO LIVE
For the most popular italian premium beer in the world, xister Reply launches Nastro Azzurro Live digital platform dedicated to emerging musicians in support of Italian talent.
4 food itineraries to discover traditional Italian food products that are cured by time in unique way
Müller Mix Vibes
“How do you feel when you eat Müller Mix?” Xister launches a digital activation for Müller, in which users are invited to express their feelings, not in words but with the sound of their voices.
Red Bull Hacks
A creative activation made to support and reward University students during preparation for their summer exam sessions.
xister for the 2018 Nestlé FITNESS Promos
After motivating women last year with Mindful Eating, in 2018 xister inspires Nestlé Fitness consumers to keep going with two different online and offline promotions.
Stay fit and train with 4 emerging Italian Athletes.
4 young talents of the sports federations FIR, FIN, FIDAL and FIPAV join Uliveto to offer a program that includes easy exercises to do at home and useful tips for proper nutrition, to those who like to stay fit and live healthier everyday.
Bulgari Omnia Pink Sapphire
A charming cross-media campaign project for the launch of the new Bulgari fragrance Omnia Pink Sapphire.
Benvenuti a casa mia
Xister launches Philippe De Chauveron's new movie, Benvenuti a casa mia, with a fun experiment on social channels.
xister Reply develops the concept and the digital strategy for the new Pasta La Molisana’s consumer activation
Pre-roll video campaign for RestivOil
xister creates a pre-roll video campaign for RestivOil, featuring 3 six second videos.
Ammore e Malavita
Xister introduces the musical Ammore e Malavita with an ironic and sarcastic social creative posting plan.
Cybercrime - Facebook Live #ConnessioniPericolose
Every year at least 400 million people in the world fall victim to cybercrime:
Carlo Lucarelli for L'uomo di neve
Carlo Lucarelli and his distinctive narrative style take leading roles in a special feature video for the movie
THE LABEL OF TOMORROW | Armarius feat. Nastro Azzurro Beer
Artificial intelligence designs a beer label.
#FalloInSlow - Baywatch
xister created an original contest to promote the movie Baywatch on Instagram.
Cornetto Ti Ho Puntato
xister Reply created the 2017 Cornetto digital strategy, managing the entire campaign from the teaser to the reveal phase.
OFF-ORDINARY: a storytelling project
xister creates OFF-ORDINARY: Ron Arad, Nathan Waterhouse, Massimo Banzi and Cecil Balmond star in a storytelling project for the new Jeep Compass pre-launch.
RIDE YOUR PASSION
For Honda Moto Italia, xister build an Online Community, Ride Your Passion, with the goal of creating a meeting point between the brand, the dealers, the customers and Honda’s lovers.
60 days in
An interactive digital experience created by xister to support the launch of “60 days in”, best season format of Crime+Investigation Channel.
Jack Reacher. Never Go Back.
Jack Reacher is such a fascinating figure that everyone wants to get into his shoes and live his life adrenaline.
The best season of your life
Gabriele Muccino is back in Italy with his new movie "L'estate Addosso", and xister oversees the digital communications.
Loacker choco& you. La bontà è nell’aria.
To relaunch choco& and boost deeply the link between Loacker and nature, xister realized a contest with a social activity. Each user game contributes to a fund raising to plant trees in collaboration with Treedom.
JEEP® LIVE CONCERTS - Montreux Jazz Festival
xister selected four young upcoming artists from the pop, rock, electronic and r&b scenes to perform at the exclusive Jeep® Lounge at the Montreux Jazz Festival.
Lagostina invites all food lovers to participate in the online contest Spazio all'Ingenio, involving chef Antonino Cannavacciulo as ambassador.
Battiti Live 2016
Live and Digital activities dedicated to the biggest summer event in Puglia sponsored by Peroni.
Born To Be Bourne
A digital experience in three phases, inspired to previous chapter of Jason Bourne saga.
Rio Mare #StayLeggero
xister created the Rio Mare digital strategy for the launch of Rio Mare Leggero. We managed the consumer activation developing the main concept and rational of the campaign #StayLeggero.
Nonne Do It Better 2
A fun contest focused on the cooking flair of Italian grandmas, because 'Nonne Do It Better'. A well-deserved tribute to the most appreciated chefs in Italy: grandmas.
Itala Pilsen new website
A digital presence to celebrate the new brand. A well-deserved tribute to the most appreciated brew in Veneto.
JEEP® LEGENDARY SOUNDTRACK - Montreux Jazz Festival
2016 is the second year of the partnership between the Jeep® brand, celebrating its 75th anniversary and the Montreux Jazz festival, its 50th. To commemorate these historical milestones, xister created the Jeep Legendary Soundtrack project.
Loacker goes Global with xister
xister manages Loacker Social Channels worldwide (EMEA, East and Middle East) and defined the strategic guidelines, the tone of voice and the visual style of all the social brand properties.
Electronic music organically produced: The Sound Brewery Project
The Sound Brewery is a conceptual machine for generating music from the ingredients used to produce Nastro Azzurro beer. Water, Hops, Barley and Corn were manipulated in a unique method to create an audio looping system based on organic input.
xister brings the Jeep history on Instagram
In 75 years Jeep has been almost everywhere. Now it’s time to retrace its history through an interactive journey on Instagram.
Suburra “Watefront Project”
To promote Suburra the movie we launched a Casino in Rome. That actually doesn’t exist.
Garofalo gets social and invite users to create user-generated content by rewarding them for getting engaged with the community.
Juve - Barca. An Illustrated Ucl Final
Is it possible to make an event like this even more spectacular?
Did you know that the largest democracy in the world was founded by a group of bandits?
A powerful social media strategy for the History Channel’s Sons of Liberty, the TV mini-series on the American Revolution.
Photo Booth experience- Magic Mirror
Magic Mirror is a photo booth experience for customers visiting the Ray-Ban Concept Store in New York City - the first brand flagship store, just opened in November 2015.
A new look for Garofalo
The historical italian brand Pasta Garofalo and xister confirm itheir 10 year-long collaboration creating a new website working as the main hub for all brand's activities and projects.
Ready for the first Italian superhero?
Italy finally has its own superhero and xister worked for him.
Eataly now has a real Social Soul
Eataly is in need of a solid social identity on Facebook, Twitter, Google+ and YouTube.
7 Days of Fun with Lottomatica!
A week of excitement for fans and users, with special 3D cards on Lottomatica’s web properties.
Stories in History, History in Stories
Stories and histories are told every day on the History Channel Facebook page.
Sweet Moments with Aveeno
A Facebook tab with free music streaming and downloads for you to enjoy with your children!
History Channel Loves Italian Memories
The World Wars were two tragic chapters in the history of Italy. It’s time to know the stories of the people behind the history.
A new look for Mareblu
xister redesigns the new Mareblu website and updates its Facebook page with a brand new posting plan.
Enjoy Taranto Summer
With a digital activation, called Estate Tarantina, people are invited to join, and upload a picture that describes their summer moments in Taranto.
Let The Techwar Begins
Limitless technology: what side are you on? Tweet your opinion using the hashtag #Yestech or #Notech.
A new breath for Halls
xister launched the new Halls Facebook profile to redefine the digital presence of the Brand, maximize its awareness and engage users.
Have you ever seen a volcanic eruption?
Sit in pole position and see the amazing eruption of Vesuvius.
Join the Weston Family
Become a member of the Weston Family with the special Family Tree Facebook application.
Welcome To the Weston Family Home
Get to know the secrets of Osage Country. Come into the Weston Family home.
About time - digital contest
xister promotes two digital competitions to support the launch of the movie.
Wonder what Instagram is like at 0 Gravity?
The official Instagram Competition for the movie “Gravity”, directed by Alfonso Cuarón.
Aveeno Social Presence
The new official presence of Aveeno and Aveeno Baby in the social scene with an engaging posting plan, social contests and digital couponing.
Get Start with our taste
A contest which asks Lipton consumers to submit data from their sales receipts to win a vacation to Kenya.
My Kick-Ass2 Comics
A Facebook App that allows users to personalize their pictures with Kick-Ass 2 graphics.
Red Button and Red Infographics
Two assets to launch the movie RED 2. One focused on characters’ features and the other focused on the movie themes and mood.
6 Seconds are enough
You have 6 seconds to show your talent. If you are talented, 6 seconds are more than enough.
Peroni.it - Digital Presence and Gamification
A gamification project, based on the new digital platform, where users interact with the brand.
Rana - Digital Contest
This new social contest gives users the chance to share their feelings and opnions on Rana.
Gli Amanti Passeggeri - Social Application
Get on board the funniest plane in the movies and find out what kind of traveler you are with the social app for the Warner Bros movie, Gli Amanti Passeggeri.
Tissot Digital Photo Contest
Users participate in the photographic countdown to win a Tissot T-Touch Classic.
Unilever Food Solutions “Sane e Buone Abitudini”
Unilever Food Solutions with RADIO presents “Healthy Habits”, an event fostering awareness on how to fight obesity and make nutrition look more seductive.
Peroni - Twitter Contest
An online contest focused on Twitter conversation about Italian soccer championship.
Café Zero° - Digital Contest
A photographic online contest that rewards user's inspirations with a trip to New York.
NastroAzzurro - New Digital Presence
The SAY YES philosophy lives on the new Nastro Azzurro official presence.
The Hunger Games Online Contest
A Facebook connect contest of Hunger Games, the latest global blockbuster by Warner Bros.
The Devil Inside - Launch Strategy
A strong usage of social networks and online PR to spread the movie’s atmosphere, create suspance and display content.
M:I 4 - Launch Strategy
The launch strategy of the new chapter of Universal Pictures' franchise included social media, special coverages, contests and exclusive placements.
After rowing across the Pacific and Atlantic Oceans, I have now connected them on foot
Alex Bellini says this after succeeding in overcoming the almost impossible challenge of running across America for 70 days straight and averaging 46 miles a day.
Garofalo Social Food Network
Gente del Food: the first social food network where the best food bloggers write about local Italian products and producers.
Mentadent White Snow
Two legends: a football one, Cristiano Ronaldo, and a cleaning one, Clear, meet for an integrated campaign bound to succeed.
Peroni Social Management
A fun-oriented social assets management enforces the beer Lovers loyalty to Peroni.