Are you stylish? Unlock the Look!

Unlockthelook is a fashion&film related digital project to boost Magnum’s glamour positioning.

xister conceives a digital activation to invite users to send in their most glamorous and stylish selfie and participate in a competition as well as voting for others on Magnum’s digital channels.

The 8 lucky winners fly to Cannes for the awesome Magnum 25th Anniversary Party during the French film festival.

Smartly dressed by Dolce&gabbana and singing along with brand ambassador Kylie Minogue, the eight winners predictably go crazy with excitement.

Media: long-lasting