Get a look in on the inside: a virtual tour of the Abarth brand tuning workshop

For the first time ever a European car manufacturer opens the doors of its factory using Google Street View technology.

The result is the "Officine Abarth Virtual Tour", a unique and immersive experience, conceived by xister, that gives users the chance to discover the Abarth headquarters in Turin and explore the Abarth model range in an innovative and appealing way by “browsing” amongst the cars with a 360° view.

The "Officine Abarth Virtual Tour" project was presented at the Paris Motor Show in 2014 using Oculus Rift.

Media: enhanced