You’ve got beer

Have you ever seen a rugby player without his beer for the third half time?

That’s exactly what happened to Martin Castrogiovanni, famous Tight-head Prop of the Italian National Team, once he discovered he had Coeliac disease.


This personal feature made him the perfect testimonial for the launch of the first Italian gluten free beer.


“C’è birra per te” (You’ve got beer) is the web parody of a famous Italian TV Show based on the reunion of broken hearted people. In our version, “Castro” eventually reunite with his beloved beer: the new Peroni Senza Glutine.



Media: social