The Brr Date

A double contest, online and offline, to celebrate Brancamenta‘s new positioning.

A specific website that hosts two contest for different targets, end consumers and bartenders.

The first one invites users to break the ice with someone, accessing the site and sending a catch-up line in .gif format via email.

The sentences are designed in Brancamenta colors.  Users can also participate during Brancamenta’s summer events. 

The second one aims to engage bartenders: they have to post a pic of the Brancamenta icy bottle in order to win an advanced course at European Bartender School.

Media: long-lasting