Un mito a tavola

Lagostina invites all food lovers to participate in the online contest 'Un Mito a Tavola', involving chef Antonino Cannavacciulo as ambassador.

The digital activation makes it possible for all food lovers to unleash their creativity on setting the table for the Italian public figure they would like to cook for.
The content encourages users to interact with the brand. They can produce photos depicting how they would lay the table for Italian celebrities. These can be from the past, present, or even fantasy ones such as novels or fairy tales.

Media: enhanced, advertised