Cuore Peroni, Year 4

CuorePeroni is a gamification platform ideated to engage consumers and drive consumption. Participants are asked to accomplish different challenges, to share contents on social platforms and to invite other users to play& join the brand users database.

The challenges include tasks ranging from taking pictures to checking into different places at established times.
The more actions they do the more points they earn to request prizes such as beer cases and other merchandise.

The reward platform Cuore Peroni lives also on a dedicated App that allows consumers to take part in challenges in an easier way, directly from their mobile devices.

“Take your passions seriously.”

Media: long-lasting, enhanced, advertised