Born To Be Bourne

A digital experience in three phases, inspired to previous chapter of Jason Bourne saga.

We recruited Claudio Di Biagio, a famous Italian YouTuber and invited him to join the challenge. On acceptance, he took three tests focused on Jason Bourne’s unique skills: intellect, fighting and concentration. To help the new Jason Bourne in his trial, we hired three coaches who trained Claudio Di Biagio and judged his performance.  Finally, Di Biagio made a video of his experience, inviting fans to pick up the challenge and also become the new Jason Bourne.

Media: social, editorial, advertised