Rio Mare #StayLeggero

xister created the Rio Mare digital strategy for the launch of Rio Mare Leggero. We managed the consumer activation developing the main concept and rational of the campaign #StayLeggero.

The contest “#StayLeggero” gives the possibility to win a fantastic travel for 2 at Maldive’s Islands and a Rio Mare Leggero’s furniture.

The bloggers engagement activity  helped us to invite users to upload their jumping photos levering on followers and fan of the influencers.

All the influencers  generated contents related to the stay leggero  Jump & product using the official campaign hashtag #StayLeggero.

Media: social