The best season of your life

Gabriele Muccino is back in Italy with his new movie "L'estate Addosso", and xister oversees the digital communications.

xister set up two different communication phases, the teaser - during which we launched creative assets focused on the summer, inviting social platform users on Facebook, Twitter and Instagram to post photos and videos of their summer and the second phase, when, in addition to exclusive PR placements and the creative assets, we realized an Instadiary on the Instagram profile of the movie. Scrolling the dashboard, users could explore photos and videos, leafing through a virtual diary of the film.

Media: social, editorial