For Honda Moto Italia, xister build an Online Community, Ride Your Passion, with the goal of creating a meeting point between the brand, the dealers, the customers and Honda’s lovers.

Starting from this idea xister developed a dedicated website where Honda’s enthusiasts can share their common values with the brand, creating a social identity. The aim of this community is to connect the people involved on Honda Italia under a unique digital environment, sharing their dreams and passions.

Media: social, long-lasting