xister elaborated a digital strategy for La Molisana in order to showcase the brand's product placement in the film
xister set up a consumer activation, developing the main concept and rationale for the campaign called #StessaPasta.
The “#StessaPasta” contest has two entry points: an InstantWin that allows users to win every day the cinema tickets every day and a contest dedicated to the recipe lovers. #StessaPasta recipes can be interpreted in a traditional way or in a modern way.
La Molisana rewards both categories with kitchen accessories, a gift box and an autographed movie poster.