Blaze, il tasto che ti manca

1 tv channel, 1 digital experience, 9 ways to be Blazed!

xister defines the web presence of Blaze, the xister defines the web presence of Blaze, the A&E's upstart HD entertainment channel celebrating common people in their extraordinary lives. 

A brand new website, a magazine, 2 social media channels and an unconventional social campaign to promote Blaze's launch on Sky Italia.
The aims are to maximize awareness, build an audience, amplify social reach and communicate Blaze unique identity and way of being: true, spontaneous, exciting, ironic and outside the schemes. 

Take a look at the website and go see it on Sky channel 119. 

Media: editorial, social, long-lasting