THE LABEL OF TOMORROW | Armarius feat. Nastro Azzurro Beer

Artificial intelligence designs a beer label.

Armarius is an Artificial Intelligence put at creative work.

We fed a machine-learning A.I. with the past label’s designs of the Nastro azzurro Beer. We also taught the algorithm how to write in Roman Capitals calligraphy style.

Then the robot made his proposal. The results it’s a label that resumes the whole brand’s history with a glance to the future.

The project have been developed to launch a new crowdfunding platform dedicated to young Italian talents.

Media: social, enhanced, cultural, advertised