Aprilia Racing Team video presentation

Xister launches the 2018 Aprilia Racing Team.

Starting from the concept “Go to the next level” and using the gaming metaphor, in the creative approach, the video introduces the 2018 Aprilia Racing team portraying a fan who is given the chance to 'configure', like in a real game, the best racing team for the next mission: the 2018 MotoGP season.

The video aims to make fans part of the racing challenges of Aprilia and rev up the passion of each enthusiast. A way to prepare the social community for the best real life game ever.

Media: social, advertised