Bulgari Omnia Pink Sapphire

A charming cross-media campaign project for the launch of the new Bulgari fragrance Omnia Pink Sapphire.

After a mysterious teaser phase, three young muses and influencers kick off the “Just Dare” global campaign, inviting their followers to meet the challenges and show their boldness. User generated contents collected from the “Just Dare Bulgari” activation and all the campaign materials are hosted on the Omnia Pink Sapphire website we designed. 

Every phase of the campaign is supported by sponsored content on Bulgari social media channels.

We also provided all the countries involved in the campaign with an event guideline toolkit in order to support them in the organization of the “Daring Nights”: exclusive happenings set in top city locations.

Media: social, enhanced, editorial, advertised